Case Study – Nike (Concept) Circa 2023

11 May Case Study – Nike (Concept) Circa 2023

Client: Nike (Concept Presentation)
Role: Brand Strategist & Creative Director
Timeline: Q4 2022

The Challenge:
Nike’s internal team explored new creative directions that speak to Gen Z culture, community activism, and cross-platform storytelling. The ask: a fresh, creative strategy that could position Nike as a cultural mirror while evolving its design language for a new generation.

Everything I know is because of love.” | Happy Love & Black History Month ❤️If Nike decided to drop these with a pink interior and pink highlights. 

The Approach:
I led the creation of moodboards, social mockups, and immersive campaign ideas focused on streetwear, sports diplomacy, and NFT-style storytelling. Collaborated with cross-industry creatives to produce concept decks that reflected real-time cultural shifts. Integrated messaging around equity, authenticity, and global storytelling.

The Impact:
The presentation influenced seasonal creative direction and internal branding efforts. It reaffirmed the value of emotional storytelling, bold visuals, and socially conscious messaging, positioning Nike for long-term resonance with younger and more diverse audiences. Visual

Caption Examples: “The Future Is Now” – Concept board for youth-driven, decentralized identity campaigns, “Nike Meets NFT Culture” – Experiential merch drop concept with real-world and digital integration, “Movement Has a Message” Brand film storyboard highlighting global athletes as changemakers.